Published at Monday, November 04th 2019. by Clair Boisson in Business Card.
As you can see, there are many different types of business cards available, all of them ranging in price and uniqueness. Make sure you pick the card that best represents your company, but make sure it is still within your budget. Also, double check that your card conveys the message you want it to to your customers to get the best response. Some other options to consider for your business cards printing include: stock weight and color, size, full color printing or black and white printing, single sided printing or double sided printing, and how many cards you will need. You will never want to run out of cards, so it is important that you order more than you think you will need. It is a bad idea to get caught without your cards.
Some people state that the need for business cards has now gone by and that in the electronic digital time, our own use of a card is passé. The reality is absolutely nothing could be further from the actual truth. Maintaining and sending out a calling card is going to remain a signature of stylishness, elegance and dependability. It of course demonstrates that company personnel are concerned about their career and about the people they are meeting. Acquiring a card is a clear sign that a personal communication is certainly not dead.
It is a fine summer morning and you are in a happy mood. You have just returned from a long and important overseas business trip and you have attended a number of seminars and exhibitions. As you sit down with a cup of coffee your secretary enters and hands you a stiff piece of rectangular paper. She announces that a well-dressed man had come to meet you regarding an important business deal and had left behind his business card. As you glance through the card, you are impressed by the quality of the board used to make the card. What strikes you is the superb color combination the logo and the lettering of the card uses. Your eyes are riveted to the same and you just cannot take them away.
Trade Cards – Businessmen soon adopted the social convention for their professional needs, and recognised the potential for advertising their wares and services as well as letting people know where they were. At the time newspapers were limited in their circulation and printing techniques, so no other form of mass advertising was available. By printing a basic map of how to find the shop or business on the cards, they also became the earliest from of business directory. As printing techniques improved through the 18th and 19th centuries, so did the sophistication of trade cards, with ever improving colour and graphic designs, and Trade card production became a major printing industry in its own right. The improvements in printing, however, in turn led to the demise of the trade card. As newspapers and magazines with colours and pictures became cheaper and viable as mass media, they became a much more attractive place for advertising products and services, and by the end of the 19th century trade cards had virtually disappeared. The development of the telephone and changing social attitudes had much the same effect on calling cards with their use also falling out of fashion.
Business Cards Emerge – In the late 19th Century the business card as we see it today began to emerge in the United States, where there was a clear distinction between the visiting card and the business card. Visiting cards were a social nicety, used by the elite and well to do. Business cards also had the name and details of the person handing them out, but were used by shops and businesses much more widely to promote themselves. Using a business card for social purposes was considered to be very bad manners, the implication being they were touting for work. So for the first time the distinctive business card made its appearance. As calling cards fell out of favour, the business card became the main means of passing your details to someone else. As business card printing has developed, so has the range of designs that can be included, but the basic principle is the same. It serves as a reminder of who you are, what you do, and how someone can get in touch with you, and in that respect seems very much here to stay.
A business card case also assists a company executive to be readied for almost any circumstance. It is recommended to carry cards available at all times. One never can guess when business opportunity will knock. Having individual business cards inside a jacket pocket or bag can become inconvenient. A business card holder helps you to organize cards in just one convenient location and keep them secure inside of a shut case. The case might then be tucked in the shirt pocket, laptop bag or brief case and then be ready when a card is needed.
The elements of a business card consist of 1) the style – horizontal or vertical, 2) color – black-and-white cards or color business cards, 3) printing materials – printed on papers, plastic cards or magnetic cards. The most important part of business cards, however, are the information elements of a business card. After all, business cards convey the message you want to pass to your prospects, customers or clients. Effective business cards make a huge difference in your daily interaction with prospects, customers or clients. Many business deals actually begin with the exchange of business cards. Effective business cards send a clear message to your customers about who you are and what your business does. But not all business cards are created equal. When you greet your customers with business cards, you want to impress them with messages that highlight the uniqueness and value of your products or services. If they don't use your services or buy your products today, you want to encourage them to come back in the future.
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