Published at Sunday, November 17th 2019. by Germain Lacoste in Business Card.
Every new businessman wants to make his brand memorable, when he enters the market, regardless of the fact that he has strong resources available or not. However, there are only a few of them, who have the awareness of promoting their brand through proper marketing tools. Even though your budget does not allow you to go for a massive marketing strategy, you can take small steps to get recognized among general public and then leave a lasting impression of your brand. It is impossible to get a memorable brand without a perfectly designed business card, which stands out. The task of getting business cards printed seems to be an easy one, as you don't have to do much. All you need is a simple design and a good printing company, which completes your order within time. However, this does not guarantee success and you have to do proper planning to finalize your business card.
Merely possessing one is probably not good enough however. The actual way a person gives you their card is just as powerful as using one in the first place. The ways a man or women looks after and delivers their card is undoubtedly part of their over-all business interactions and supplying a card is the primary impression shown in quite a number of official business settings. Consequently, using a card holder is going to be every bit as important as using a business card.
With this in mind, why just hand over business cards as though it's a chore? It should be done with a sense of ceremony that conveys to the other person the fact that you are giving them a piece of your thought and time that will be a real asset to them. If this approach is taken, then business cards become the link to a relationship that both parties value, and as such kept at hand, rather than in a drawer. The main way to achieve this is to make the card itself a memorable item, one that really stands out from the crowd.
A cluttered business card is as bad as one with too little information. Be very clear what information you need on the card, and keep to that. A nice graphic, your name, your role, a slogan and your contact details are all you need. Nothing else is necessary. If you try to crowd any more information on to the card two things will happen. First, the important information will become hard to see and, second, you will end up having to use such a small font that the card will become very hard to read. If all of these elements are incorporated, the business card will create a strong impression that sticks in the mind of the person who it was given to, and help make it the card that really stands out from the crowd.
Die cut or unusually shaped business cards are custom made and tend to impress your clients more than standard rectangular cards. Be careful though because if the size is non standard, your they could end up in the bin as they don't fit into a standard business card holder or pocket. Typefaces or fonts should be used intelligently as they can give the wrong or right impression. There are thousands to choose from and one of the most important aspects is to select one that is legible and not too designer of difficult to read.
Adding a QR code is an effective tool in this modern age that allows you to take a photo of the business card using a smartphone. The code in the image will then direct them to your website and serves as a great way to link between your business card and your online presence. Before you print a business card though with a QR code, it is worth considering if this tool is appropriate to your target audience. Transparent business cards are currently trending in advertising and media and they are made of plastic or acrylic and are much more durable than ordinary paper based business cards
As a final point, a card holder helps in avoiding uncomfortable situations. There are many situations when guys spread their cards all around the desk for all people inside the room to pick up. This is not only uncomfortable, it's looked at as not professional. A card case forces the business professional to present his or her business card to each and every particular individual, which creates a long-lasting impact. There also are those events when someone acquires a business card they don't need to keep. As a substitute for discarding that card or even tossing it away, your unrequired cards can be put inside the card holder to be worked on at some future date. It's not difficult to overlook old fashioned business etiquette in today's digital and rapid paced world, but the use of cards and a good high-class business card holder is one habit which must definitely be looked after.
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