Published at Saturday, 04 May 2019. Business Card. By Sidonie Lebeau.
Early Days – It all started in Europe in the 16th Century, probably in France, when gentlemen used playing cards to write notes on to each other, and such was the acceptance of playing card games as a gentlemanly pursuit that they were accepted as legally binding documents. The note could be an IOU for a debt, a promissory note for money or a business agreement, and were known as Bearer Cards in recognition of the fact that once the card was signed the bearer had a contract in his hand. In 17th Century France the cards then evolved into visiting cards, where they were used to pass general notes and act as general calling cards when gentlemen were out visiting friends and businesses. This evolved quickly in to a form of social etiquette for the gentry and well to do where, rather than just dropping in unannounced, a card was first presented by a servant to check when it would be convenient to actually call in person. The convention spread quickly throughout Europe and calling cards became firmly established as the way to introduce yourself and arrange meetings.
Every new businessman wants to make his brand memorable, when he enters the market, regardless of the fact that he has strong resources available or not. However, there are only a few of them, who have the awareness of promoting their brand through proper marketing tools. Even though your budget does not allow you to go for a massive marketing strategy, you can take small steps to get recognized among general public and then leave a lasting impression of your brand. It is impossible to get a memorable brand without a perfectly designed business card, which stands out. The task of getting business cards printed seems to be an easy one, as you don't have to do much. All you need is a simple design and a good printing company, which completes your order within time. However, this does not guarantee success and you have to do proper planning to finalize your business card.
Fold-Over: Fold-over cards are great for companies that want to include a little more information in their design than a standard 3.5”x2” will allow. Folded cards are 3.5”x4”, giving you twice as much space as a regular size card. Be creative with your fold-over business cards by using the folded style in your design. Include a die cut on the fold to create a custom shape or die cut one side of the fold. Fold over cards are a unique take on standard cards, but will give you enough edge to stand out from the crowd.
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