Published at Wednesday, 27 November 2019. Business Card. By Sydnee Bouton.
Quality Counts – The first aspect is the quality of the card itself. If the card is poorly designed and printed on a lightweight flexible board it looks, and feels, cheap. This is the impression it will give of you as a business person. On the other hand, if the design is professional and slick, and printed on a high quality board then when the card is picked up in the future, the card will in turn create an impression of a quality and professionalism. The business card should also be properly proof read before being printed. The best design in the world will count for nothing if there is an error with the phone number or a spelling mistake.
The humble business card may be one of the most powerful marketing tools you possess, but it is surprising how often this is overlooked. It may be considered an essential item to hand out when you meet potential clients or suppliers, but it seems that most are just forgotten or consigned to the desk drawer along with the rest, collecting dust. But why? Used properly, business cards are the final stage of establishing a relationship that may well be essential to success. If handed to the right supplier or service provider, they could help establish a relationship from which you both benefit. If handed to a potential client, it could be the founding of an account that is the making of the business.
The first thing you need to do is look for a completely new option. If you try to make some changes to an existing design, you will be unable to come up with something unique, thus your business will suffer in the end. Therefore, start designing your card from scratch in order to explore new ideas and test your creativity. Get some help from professional too, as they will update you about the latest trends. Another thing which needs to be done before designing a business card is a complete survey. However, you should look for bad business cards instead of good examples. This way, you will be able to figure out what ideas have been rejected by the general public. There is no harm in looking at some good options too, but that affects your creativity, as you look to copy those ideas rather than looking for new ones.
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