Published at Wednesday, 27 November 2019. Business Card. By Sydnee Bouton.
Trade Cards – Businessmen soon adopted the social convention for their professional needs, and recognised the potential for advertising their wares and services as well as letting people know where they were. At the time newspapers were limited in their circulation and printing techniques, so no other form of mass advertising was available. By printing a basic map of how to find the shop or business on the cards, they also became the earliest from of business directory. As printing techniques improved through the 18th and 19th centuries, so did the sophistication of trade cards, with ever improving colour and graphic designs, and Trade card production became a major printing industry in its own right. The improvements in printing, however, in turn led to the demise of the trade card. As newspapers and magazines with colours and pictures became cheaper and viable as mass media, they became a much more attractive place for advertising products and services, and by the end of the 19th century trade cards had virtually disappeared. The development of the telephone and changing social attitudes had much the same effect on calling cards with their use also falling out of fashion.
Every new businessman wants to make his brand memorable, when he enters the market, regardless of the fact that he has strong resources available or not. However, there are only a few of them, who have the awareness of promoting their brand through proper marketing tools. Even though your budget does not allow you to go for a massive marketing strategy, you can take small steps to get recognized among general public and then leave a lasting impression of your brand. It is impossible to get a memorable brand without a perfectly designed business card, which stands out. The task of getting business cards printed seems to be an easy one, as you don't have to do much. All you need is a simple design and a good printing company, which completes your order within time. However, this does not guarantee success and you have to do proper planning to finalize your business card.
Square: A fast growing trend in business card printing, square cards are a unique take on the standard card. They are smaller than normal, only 2”x2”, but will definitely separate your business card from everyone else. Square cards are fun and will show your customers that you have a good personality and are a creative person. The only thing you need to be careful of is the space you use. Square cards are quite a bit smaller than standard cards, leaving you less room to include all your information. Try square cards for your next printing job and you will definitely be satisfied.
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