Published at Thursday, November 14th 2019. by Reynard Christophe in Business Card.
Trade Cards – Businessmen soon adopted the social convention for their professional needs, and recognised the potential for advertising their wares and services as well as letting people know where they were. At the time newspapers were limited in their circulation and printing techniques, so no other form of mass advertising was available. By printing a basic map of how to find the shop or business on the cards, they also became the earliest from of business directory. As printing techniques improved through the 18th and 19th centuries, so did the sophistication of trade cards, with ever improving colour and graphic designs, and Trade card production became a major printing industry in its own right. The improvements in printing, however, in turn led to the demise of the trade card. As newspapers and magazines with colours and pictures became cheaper and viable as mass media, they became a much more attractive place for advertising products and services, and by the end of the 19th century trade cards had virtually disappeared. The development of the telephone and changing social attitudes had much the same effect on calling cards with their use also falling out of fashion.
With this in mind, why just hand over business cards as though it's a chore? It should be done with a sense of ceremony that conveys to the other person the fact that you are giving them a piece of your thought and time that will be a real asset to them. If this approach is taken, then business cards become the link to a relationship that both parties value, and as such kept at hand, rather than in a drawer. The main way to achieve this is to make the card itself a memorable item, one that really stands out from the crowd.
The first thing you need to do is look for a completely new option. If you try to make some changes to an existing design, you will be unable to come up with something unique, thus your business will suffer in the end. Therefore, start designing your card from scratch in order to explore new ideas and test your creativity. Get some help from professional too, as they will update you about the latest trends. Another thing which needs to be done before designing a business card is a complete survey. However, you should look for bad business cards instead of good examples. This way, you will be able to figure out what ideas have been rejected by the general public. There is no harm in looking at some good options too, but that affects your creativity, as you look to copy those ideas rather than looking for new ones.
Card holders may be found in all sizes and styles and having one delivers a lot of distinct communiques. Most important, it implies that a business professional cares enough about their cards as well as the message a card communicates, to keep those cards preserved. Card etiquette states that they are kept spotlessly clean and crisp. Distributing a messy or possibly old one sends a message of disinterest not to mention lack of organization and shall potentially terminate a business alliance before it even kicks off.
It is a fine summer morning and you are in a happy mood. You have just returned from a long and important overseas business trip and you have attended a number of seminars and exhibitions. As you sit down with a cup of coffee your secretary enters and hands you a stiff piece of rectangular paper. She announces that a well-dressed man had come to meet you regarding an important business deal and had left behind his business card. As you glance through the card, you are impressed by the quality of the board used to make the card. What strikes you is the superb color combination the logo and the lettering of the card uses. Your eyes are riveted to the same and you just cannot take them away.
Portfolio: Portfolio cards are the most unique form of business card printing. Whether you are looking to add a touch of personality to your cards or you just want to showcase a variety of images or products, printing your cards in portfolio style allows you to print multiple different cards with just one order. Keeping all the information uniform on the back of each card, choose a different photograph, background color, product or image for the front of your card. The best number of styles for printing is anything in a multiple of 20, including 4, 5, 10 and 20. Portfolio business cards are great for photographers, bloggers, videographers, or anyone looking to create completely unique cards.
Adding a QR code is an effective tool in this modern age that allows you to take a photo of the business card using a smartphone. The code in the image will then direct them to your website and serves as a great way to link between your business card and your online presence. Before you print a business card though with a QR code, it is worth considering if this tool is appropriate to your target audience. Transparent business cards are currently trending in advertising and media and they are made of plastic or acrylic and are much more durable than ordinary paper based business cards
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