Published at Thursday, 09 May 2019. cover letter. By Leverett Rigaud.
A cover letter is meant to sell one's expertise and abilities in order to land a job position. By using a generic cover letter, none of an applicant's own personality or passion is included. The applicant may as well be a robot for all the hiring manager could know. Company's aren't looking to hire robots though, and generic cover letters just are not made to fit the job. Company's are looking to hire real people, with real experience, and real drive which they will throw behind the company. Therefore, a personalized cover letter which conveys these things are the only way to ensure a job interview.
For some people, this saves a great deal of anxiety and they can focus on the more important issues of content. Once you have completed a first draft using a template, you are free to personalize your cover letter and reveal your personality if you wish. A typical cover letter template will guide you to include all the necessary contact information, the employer's contact information, and direct you paragraph by paragraph to include all the necessary elements of a good cover letter.
Again this is another reason why your free cover letter is the kiss of death for your resume.
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