Published at Thursday, 09 May 2019. cover letter. By Leverett Rigaud.
Another cover letter misconception is that job seekers believe that the cover letter templates that are on the internet and in books are designed just the way prospective employers want the cover letters to look. While prospective employers want to see professional looking cover letters, they are also looking for the fresh and unique cover letter that makes them take notice of the applicant.
A cover letter is meant to sell one's expertise and abilities in order to land a job position. By using a generic cover letter, none of an applicant's own personality or passion is included. The applicant may as well be a robot for all the hiring manager could know. Company's aren't looking to hire robots though, and generic cover letters just are not made to fit the job. Company's are looking to hire real people, with real experience, and real drive which they will throw behind the company. Therefore, a personalized cover letter which conveys these things are the only way to ensure a job interview.
Free cover letters also address a company in general with a position in which the job seeker will be applying for. Free cover letters never address a specific company with a specific need. You cover letter needs to address the specific company in which you are applying for and it also needs to address their hiring needs. When a prospective employer posts an ad for a position they will list qualifications they are looking for. When you don't address the specific hiring needs that the company has you are showing that you did not pay attention to their job advertisement. Prospective employers look closely at this and when they don't see that you have taken the time to address their needs and how you can fill their needs then they move on to the next applicant.
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