Published at Wednesday, 27 November 2019. Business Card. By Devereau Despres.
Adding a QR code is an effective tool in this modern age that allows you to take a photo of the business card using a smartphone. The code in the image will then direct them to your website and serves as a great way to link between your business card and your online presence. Before you print a business card though with a QR code, it is worth considering if this tool is appropriate to your target audience. Transparent business cards are currently trending in advertising and media and they are made of plastic or acrylic and are much more durable than ordinary paper based business cards
The first thing you need to do is look for a completely new option. If you try to make some changes to an existing design, you will be unable to come up with something unique, thus your business will suffer in the end. Therefore, start designing your card from scratch in order to explore new ideas and test your creativity. Get some help from professional too, as they will update you about the latest trends. Another thing which needs to be done before designing a business card is a complete survey. However, you should look for bad business cards instead of good examples. This way, you will be able to figure out what ideas have been rejected by the general public. There is no harm in looking at some good options too, but that affects your creativity, as you look to copy those ideas rather than looking for new ones.
A cluttered business card is as bad as one with too little information. Be very clear what information you need on the card, and keep to that. A nice graphic, your name, your role, a slogan and your contact details are all you need. Nothing else is necessary. If you try to crowd any more information on to the card two things will happen. First, the important information will become hard to see and, second, you will end up having to use such a small font that the card will become very hard to read. If all of these elements are incorporated, the business card will create a strong impression that sticks in the mind of the person who it was given to, and help make it the card that really stands out from the crowd.
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