Published at Wednesday, 27 November 2019. Business Card. By Tallis Tessier.
Trade Cards – Businessmen soon adopted the social convention for their professional needs, and recognised the potential for advertising their wares and services as well as letting people know where they were. At the time newspapers were limited in their circulation and printing techniques, so no other form of mass advertising was available. By printing a basic map of how to find the shop or business on the cards, they also became the earliest from of business directory. As printing techniques improved through the 18th and 19th centuries, so did the sophistication of trade cards, with ever improving colour and graphic designs, and Trade card production became a major printing industry in its own right. The improvements in printing, however, in turn led to the demise of the trade card. As newspapers and magazines with colours and pictures became cheaper and viable as mass media, they became a much more attractive place for advertising products and services, and by the end of the 19th century trade cards had virtually disappeared. The development of the telephone and changing social attitudes had much the same effect on calling cards with their use also falling out of fashion.
The special program will take the business card design that you have on your computer as the source and will make multiple copies of the same and arrange them on a single sheet of paper with cutting guidelines. This ensures that the paper is not wasted and that all the business cards are laid out properly. Just use a slitting knife to cut and separate the individual business cards and you are in business. Before jumping in, make sure that you have got the business card design of your official business card designed by professionals. They ensure that your card will stand out among others and when the purchaser has to select from a number of business cards lying on his table, his eyes are attracted by yours and that he picks yours only.
A cluttered business card is as bad as one with too little information. Be very clear what information you need on the card, and keep to that. A nice graphic, your name, your role, a slogan and your contact details are all you need. Nothing else is necessary. If you try to crowd any more information on to the card two things will happen. First, the important information will become hard to see and, second, you will end up having to use such a small font that the card will become very hard to read. If all of these elements are incorporated, the business card will create a strong impression that sticks in the mind of the person who it was given to, and help make it the card that really stands out from the crowd.
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