Published at Wednesday, May 08th 2019. by La Vergne Metayer in cover letter.
In the thousands of sites mentioned earlier, every one of them will make promises of how their cover letter is a guaranteed way to get an interview. Some of the sites may even promise that their cover letter is so personalized that it will be just like it was written by you. However, that's just not true. Generic cover letters, no matter how ”personalized” the site claim, have a completely different feel than truly personal cover letters. Everyone has different job skills, flaws and strengths, and experience and it is impossible for one generic cover letter to cover all possible angles. Don't fall for the gimmick, and remember the same type of sales pitch which even makes people consider using a generic cover letter is the same type of pitch one needs to use when selling themselves to a potential employer.
Again this is another reason why your free cover letter is the kiss of death for your resume.
Look at the second paragraph of these free letters. Do they include any highlights from your resume? Do they show how your skills and qualifications match those of the position? Probably not, because the letter is not geared toward any company or position. One of the key functions of a cover letter is to show how you and company are a great match. There is no way a free cover letter that you didn't write is going to get that across. This is the paragraph where you really have the chance to endorse yourself. You want to show the company that you are the solution to their problems. Why would you depend on a cover letter written by a complete stranger to do that for you? Ask yourself this, would you send a stranger in to an interview for you?
The purpose of the cover letter is not to highlight your skills, education, or prowess in your field but rather to entice the hiring manger that yours is the resume he or she wants to pay attention to over the many others that have graced his or her desk. You are not likely to do this if your cover letter sounds like all the others that have come his or her way. Make it sound different, add your 'voice' to your cover letter and make sure it is your voice at its best. You want your cover letter to be an interesting and entertaining read that is actually true to who you are. Your personality should fill the page if you are really interested in landing the interview. Of course you will want to make sure you bring your personality along with you when the interview occurs so that they know you are one and the same person that wrote the cover letter.
Do not send generic cover letters with your resume if you want to be considered seriously for a position. Each cover letter must be individually targeted to each position and if necessary, your resume should also be adjusted to suit. Your cover letter should be well written and free of errors if you hope to gain an interview. However, if you are not confident that you are able to write an effective cover letter, there are templates for writing cover letters freely available for download from the internet. Cover letter templates simply provide an outline of what you must include in your cover letter and even provide you with an order.
Free cover letters usually address the letter to sir/madam. Some of these free cover letters also address the cover letter 'to whom it may concern'. Both of these versions are wrong. A cover letter should be addressed to an actual person. This person is usually the contact person listed with the job advertisement. Prospective employers like to see that you care enough to find out the name of the person for whom the cover letter and resume are going to. Most junk mail that people receive ends up in the trash never even looked at. When you do not address your cover letter to an actual person you have made your cover letter look like the same junk mail everyone throws out. The former types of addressing is why your free cover letter could be the kiss of death for your resume.
Using a resume cover letter template is the quickest way for one's resume to end in the trash pile. A resume cover letter template gives the impression that one is a nameless, faceless, and mindless individual who just wants to get a job, any job. This is not a promising characteristic of a potential employee. A company is looking for an individual which has passion and enthusiasm. They also want an employee who is dedicates to the company and wants to see the company excel. How is one going to convey this to a hiring manager when they are just blanks filled into a resume cover letter template?
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