Published at Wednesday, May 08th 2019. by La Vergne Metayer in cover letter.
In the thousands of sites mentioned earlier, every one of them will make promises of how their cover letter is a guaranteed way to get an interview. Some of the sites may even promise that their cover letter is so personalized that it will be just like it was written by you. However, that's just not true. Generic cover letters, no matter how ”personalized” the site claim, have a completely different feel than truly personal cover letters. Everyone has different job skills, flaws and strengths, and experience and it is impossible for one generic cover letter to cover all possible angles. Don't fall for the gimmick, and remember the same type of sales pitch which even makes people consider using a generic cover letter is the same type of pitch one needs to use when selling themselves to a potential employer.
Free cover letters are used by almost anyone who has access to the same place where you got your free cover letter. This means that your prospective employer is seeing the same old cover letter over and over again. Your cover letter needs to be original and unique enough to capture your prospective employers attention thus landing you an interview. Free cover letters also do not show you how to make your cover letter look unique and fresh to prospective employers. While a cover letter does show a generalized idea of how to write a cover letter it does not show you have to make one look unique and fresh to your prospective employer. If your cover letter is not fresh and unique and the prospective employer is seeing it over and over again only with a different name attached then more than likely it will wind up in the trash can along with all the other applicants that tried to use the same free cover letter.
One spends hours perfecting their resume when job hunting. They ensure that all their skills are well defined, and their job duties and titles sounds more professional than they really are. However, when it comes time to really sell themselves, they fall prey to a resume cover letter template. Why would they pair a well-written resume with a resume cover letter template which does nothing to compliment their job skills? I don't know either. A resume cover letter template's intention is to ease the stress of job-seekers. Yet it only makes it worse by ensuring an applicant does not get the desired position. One who uses a resume cover letter template does nothing to assist one from standing out to the hiring manager, which is the only way to earn an interview amongst hundreds, if not thoughts, of other job hunters.
One of the key elements to writing a good cover letter is the first sentence. It should be a strong sentence, and grasp the reader's attention, and then should keep building. It is also important to address a good cover letter to the actual individual that is overseeing hiring for that position. This may require a little research, but it will be worth it in the end. Once the first paragraph has the hiring manager's attention, it's all downhill.
Look at the second paragraph of these free letters. Do they include any highlights from your resume? Do they show how your skills and qualifications match those of the position? Probably not, because the letter is not geared toward any company or position. One of the key functions of a cover letter is to show how you and company are a great match. There is no way a free cover letter that you didn't write is going to get that across. This is the paragraph where you really have the chance to endorse yourself. You want to show the company that you are the solution to their problems. Why would you depend on a cover letter written by a complete stranger to do that for you? Ask yourself this, would you send a stranger in to an interview for you?
Another great tip for an Intern cover letter is performing research on the company. If a cover letter includes information about the company, and the applicant uses that cover letter to share how the company information affects the individual, an employer is going to be impressed. For example, one may write in their cover letter that the company has produced product A, and B for Y amount of years. Then the Intern can relay their experience with the product, and why they want to support a company who makes it. A cover letter which demonstrates personality, and creativity, is more likely to be noticed than one who simply states ”I would like this Intern. I am qualified because…” in so many words. An Intern cover letter also has to show an applicant's attitude, and communication skills. If a cover letter reflects a well thought out structure, and an innovative approach, then the proof of a potential Intern's qualifications are in the pudding!
What this all boils down to is, take the time to write a cover letter for each particular job. Yes, this is going to be a more involved process but the rewards are going to be greater. Instead of needing to send out one hundred resumes with generic cover letters, there will only be a need to circulate a select number of personalized cover letters. This will allow the ability to choose the perfect job and encourage one to get excited about the potential of the position. It is not about quantity, it is about quality. In general, for every one hundred cover letters one sends out, they will only receive a response to ten percent. This does not mean the response will be favorable either. Between the option of sending out one hundred generic cover letters, with the return response of ten percent, or twenty personalized cover letters with the return response of thirty percent, which seems like the best method? Additionally, with the latter option, the responses are going to be favorable at least half the time.
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