Published at Thursday, 09 May 2019. cover letter. By Chantal Chatelain.
Free cover letters are used by almost anyone who has access to the same place where you got your free cover letter. This means that your prospective employer is seeing the same old cover letter over and over again. Your cover letter needs to be original and unique enough to capture your prospective employers attention thus landing you an interview. Free cover letters also do not show you how to make your cover letter look unique and fresh to prospective employers. While a cover letter does show a generalized idea of how to write a cover letter it does not show you have to make one look unique and fresh to your prospective employer. If your cover letter is not fresh and unique and the prospective employer is seeing it over and over again only with a different name attached then more than likely it will wind up in the trash can along with all the other applicants that tried to use the same free cover letter.
A cover letter is meant to sell one's expertise and abilities in order to land a job position. By using a generic cover letter, none of an applicant's own personality or passion is included. The applicant may as well be a robot for all the hiring manager could know. Company's aren't looking to hire robots though, and generic cover letters just are not made to fit the job. Company's are looking to hire real people, with real experience, and real drive which they will throw behind the company. Therefore, a personalized cover letter which conveys these things are the only way to ensure a job interview.
The purpose of the cover letter is not to highlight your skills, education, or prowess in your field but rather to entice the hiring manger that yours is the resume he or she wants to pay attention to over the many others that have graced his or her desk. You are not likely to do this if your cover letter sounds like all the others that have come his or her way. Make it sound different, add your 'voice' to your cover letter and make sure it is your voice at its best. You want your cover letter to be an interesting and entertaining read that is actually true to who you are. Your personality should fill the page if you are really interested in landing the interview. Of course you will want to make sure you bring your personality along with you when the interview occurs so that they know you are one and the same person that wrote the cover letter.
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