Published at Thursday, 09 May 2019. cover letter. By Jeanine Cornu.
The answer is simple. They aren't. It is important to move away from using resume cover letter templates and begin using a personalized resume cover letter that makes the hiring manager convinced that one is the right person for the position. It is definitely more work, at least a first, but the process of a personalized cover letter reaps greater benefits. The percentage of positive responses to a personalized cover letter, versus a resume cover letter template, is greater. Thus the amount of resumes a job-seeker has to send out is lessened. This makes the initial work of writing a resume cover letter even out against the traditional job-seeker which uses a resume cover letter template.
In the thousands of sites mentioned earlier, every one of them will make promises of how their cover letter is a guaranteed way to get an interview. Some of the sites may even promise that their cover letter is so personalized that it will be just like it was written by you. However, that's just not true. Generic cover letters, no matter how ”personalized” the site claim, have a completely different feel than truly personal cover letters. Everyone has different job skills, flaws and strengths, and experience and it is impossible for one generic cover letter to cover all possible angles. Don't fall for the gimmick, and remember the same type of sales pitch which even makes people consider using a generic cover letter is the same type of pitch one needs to use when selling themselves to a potential employer.
A cover letter is meant to sell one's expertise and abilities in order to land a job position. By using a generic cover letter, none of an applicant's own personality or passion is included. The applicant may as well be a robot for all the hiring manager could know. Company's aren't looking to hire robots though, and generic cover letters just are not made to fit the job. Company's are looking to hire real people, with real experience, and real drive which they will throw behind the company. Therefore, a personalized cover letter which conveys these things are the only way to ensure a job interview.
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