Published at Thursday, 09 May 2019. cover letter. By Jeanine Cornu.
Another reason your free cover letter could be the kiss of death for your resume is that you are using the same free cover letter for each company you are applying for. Not only have you landed your resume in the trash with one company by submitting a cover letter such as the free one you obtained but you landed your resume in the trash with each place you have applied at. Your cover letter should not only be fresh and unique it must be a fresh and unique cover letter for each place in which you are applying. Never submit the same cover letter to more than one prospective employer. Make sure that you have written a new cover letter that is personalized for each and every prospective employer. This way you can avoid all the reasons why free cover letters could be the kiss of death for your resume.
Free cover letters also address a company in general with a position in which the job seeker will be applying for. Free cover letters never address a specific company with a specific need. You cover letter needs to address the specific company in which you are applying for and it also needs to address their hiring needs. When a prospective employer posts an ad for a position they will list qualifications they are looking for. When you don't address the specific hiring needs that the company has you are showing that you did not pay attention to their job advertisement. Prospective employers look closely at this and when they don't see that you have taken the time to address their needs and how you can fill their needs then they move on to the next applicant.
In the thousands of sites mentioned earlier, every one of them will make promises of how their cover letter is a guaranteed way to get an interview. Some of the sites may even promise that their cover letter is so personalized that it will be just like it was written by you. However, that's just not true. Generic cover letters, no matter how ”personalized” the site claim, have a completely different feel than truly personal cover letters. Everyone has different job skills, flaws and strengths, and experience and it is impossible for one generic cover letter to cover all possible angles. Don't fall for the gimmick, and remember the same type of sales pitch which even makes people consider using a generic cover letter is the same type of pitch one needs to use when selling themselves to a potential employer.
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