Published at Wednesday, 08 May 2019. cover letter. By Francine Charbonnier.
The purpose of the cover letter is not to highlight your skills, education, or prowess in your field but rather to entice the hiring manger that yours is the resume he or she wants to pay attention to over the many others that have graced his or her desk. You are not likely to do this if your cover letter sounds like all the others that have come his or her way. Make it sound different, add your 'voice' to your cover letter and make sure it is your voice at its best. You want your cover letter to be an interesting and entertaining read that is actually true to who you are. Your personality should fill the page if you are really interested in landing the interview. Of course you will want to make sure you bring your personality along with you when the interview occurs so that they know you are one and the same person that wrote the cover letter.
If you are still too nervous about writing the cover letter to inject it with your personality you should change your mind set about your cover letter. The cover letter isn't about getting the job. That should never be the purpose of writing a cover letter. The goal of your cover letter should be in getting the interview. This takes a little bit of the stress off and reminds you that the job search process is much more than one thing though a great cover letter can definitely open the door to an interview you will need to shine in the interview as well. Do not hinge all hopes of getting the job on the cover letter though or you will find that you come across far too bland and are held back from showing the hiring manager that true appeal of your personality through fear. Cover letters can be stressful but if you make them fun you will find that you procrastinate less and, more importantly, land more interviews when all is said and done. Hiring managers hire people to work with their companies and not a set of skills. If you keep this in mind it is much easier to write a winning cover letter and enjoy (well almost) the process of doing so.
What this all boils down to is, take the time to write a cover letter for each particular job. Yes, this is going to be a more involved process but the rewards are going to be greater. Instead of needing to send out one hundred resumes with generic cover letters, there will only be a need to circulate a select number of personalized cover letters. This will allow the ability to choose the perfect job and encourage one to get excited about the potential of the position. It is not about quantity, it is about quality. In general, for every one hundred cover letters one sends out, they will only receive a response to ten percent. This does not mean the response will be favorable either. Between the option of sending out one hundred generic cover letters, with the return response of ten percent, or twenty personalized cover letters with the return response of thirty percent, which seems like the best method? Additionally, with the latter option, the responses are going to be favorable at least half the time.
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