Published at Wednesday, 08 May 2019. cover letter. By Francine Charbonnier.
Writing cover letters that target the requirements of the job and demonstrate a healthy understanding of the organization and industry you want to work in will greatly increase your prospects of obtaining an interview. So how do you go about writing cover letters that get your resume read first? Your cover letter creates the first impression of you and can influence the way a potential employer views your application. Writing cover letters that grab the reader's interest and encourage a careful reading of your resume must therefore be considered as important as writing an effective resume.
Free cover letters usually address the letter to sir/madam. Some of these free cover letters also address the cover letter 'to whom it may concern'. Both of these versions are wrong. A cover letter should be addressed to an actual person. This person is usually the contact person listed with the job advertisement. Prospective employers like to see that you care enough to find out the name of the person for whom the cover letter and resume are going to. Most junk mail that people receive ends up in the trash never even looked at. When you do not address your cover letter to an actual person you have made your cover letter look like the same junk mail everyone throws out. The former types of addressing is why your free cover letter could be the kiss of death for your resume.
What this all boils down to is, take the time to write a cover letter for each particular job. Yes, this is going to be a more involved process but the rewards are going to be greater. Instead of needing to send out one hundred resumes with generic cover letters, there will only be a need to circulate a select number of personalized cover letters. This will allow the ability to choose the perfect job and encourage one to get excited about the potential of the position. It is not about quantity, it is about quality. In general, for every one hundred cover letters one sends out, they will only receive a response to ten percent. This does not mean the response will be favorable either. Between the option of sending out one hundred generic cover letters, with the return response of ten percent, or twenty personalized cover letters with the return response of thirty percent, which seems like the best method? Additionally, with the latter option, the responses are going to be favorable at least half the time.
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