Published at Saturday, 04 May 2019. Business Card. By Nanette Mahieu.
Trade Cards – Businessmen soon adopted the social convention for their professional needs, and recognised the potential for advertising their wares and services as well as letting people know where they were. At the time newspapers were limited in their circulation and printing techniques, so no other form of mass advertising was available. By printing a basic map of how to find the shop or business on the cards, they also became the earliest from of business directory. As printing techniques improved through the 18th and 19th centuries, so did the sophistication of trade cards, with ever improving colour and graphic designs, and Trade card production became a major printing industry in its own right. The improvements in printing, however, in turn led to the demise of the trade card. As newspapers and magazines with colours and pictures became cheaper and viable as mass media, they became a much more attractive place for advertising products and services, and by the end of the 19th century trade cards had virtually disappeared. The development of the telephone and changing social attitudes had much the same effect on calling cards with their use also falling out of fashion.
Better yet, appoint some professional to make the selection for you. They are your best option when it comes to designing a professional business card for they have been in this business for many years and know how to design and print a perfect business card that adorns your wallet. You may go in for plain white colored cards, or ivory cards as they are called, for making your business card. If you so wish, you might also go in for color business cards that are the rage nowadays. During your sojourn you might have also come across business card maker programs. These programs are helpful when you need to print a limited number of business cards immediately
A cluttered business card is as bad as one with too little information. Be very clear what information you need on the card, and keep to that. A nice graphic, your name, your role, a slogan and your contact details are all you need. Nothing else is necessary. If you try to crowd any more information on to the card two things will happen. First, the important information will become hard to see and, second, you will end up having to use such a small font that the card will become very hard to read. If all of these elements are incorporated, the business card will create a strong impression that sticks in the mind of the person who it was given to, and help make it the card that really stands out from the crowd.
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