Published at Wednesday, 27 November 2019. Business Card. By Georgitte Schmitt.
A cluttered business card is as bad as one with too little information. Be very clear what information you need on the card, and keep to that. A nice graphic, your name, your role, a slogan and your contact details are all you need. Nothing else is necessary. If you try to crowd any more information on to the card two things will happen. First, the important information will become hard to see and, second, you will end up having to use such a small font that the card will become very hard to read. If all of these elements are incorporated, the business card will create a strong impression that sticks in the mind of the person who it was given to, and help make it the card that really stands out from the crowd.
Fold-Over: Fold-over cards are great for companies that want to include a little more information in their design than a standard 3.5”x2” will allow. Folded cards are 3.5”x4”, giving you twice as much space as a regular size card. Be creative with your fold-over business cards by using the folded style in your design. Include a die cut on the fold to create a custom shape or die cut one side of the fold. Fold over cards are a unique take on standard cards, but will give you enough edge to stand out from the crowd.
It is a fine summer morning and you are in a happy mood. You have just returned from a long and important overseas business trip and you have attended a number of seminars and exhibitions. As you sit down with a cup of coffee your secretary enters and hands you a stiff piece of rectangular paper. She announces that a well-dressed man had come to meet you regarding an important business deal and had left behind his business card. As you glance through the card, you are impressed by the quality of the board used to make the card. What strikes you is the superb color combination the logo and the lettering of the card uses. Your eyes are riveted to the same and you just cannot take them away.
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