Published at Wednesday, 27 November 2019. Business Card. By Georgitte Schmitt.
There are some folks who cram up their business cards with all the information it can hold. This is not done, for a business card is business card and not sales literature. Let the additional info be there on your sales literature and keep the business card as simple as possible. This will ensure that the card will be able to pass across the information it was supposed to convey immediately. Would you rather want that the CEO of a reputed company scanned all through your business card just to find your contact information? A proper business card design should have as much `white space' as possible on it. People should be able to access the necessary information immediately.
Square: A fast growing trend in business card printing, square cards are a unique take on the standard card. They are smaller than normal, only 2”x2”, but will definitely separate your business card from everyone else. Square cards are fun and will show your customers that you have a good personality and are a creative person. The only thing you need to be careful of is the space you use. Square cards are quite a bit smaller than standard cards, leaving you less room to include all your information. Try square cards for your next printing job and you will definitely be satisfied.
The humble business card may be one of the most powerful marketing tools you possess, but it is surprising how often this is overlooked. It may be considered an essential item to hand out when you meet potential clients or suppliers, but it seems that most are just forgotten or consigned to the desk drawer along with the rest, collecting dust. But why? Used properly, business cards are the final stage of establishing a relationship that may well be essential to success. If handed to the right supplier or service provider, they could help establish a relationship from which you both benefit. If handed to a potential client, it could be the founding of an account that is the making of the business.
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