Published at Thursday, 09 May 2019. cover letter. By Lucille Mathis.
A cover letter is meant to sell one's expertise and abilities in order to land a job position. By using a generic cover letter, none of an applicant's own personality or passion is included. The applicant may as well be a robot for all the hiring manager could know. Company's aren't looking to hire robots though, and generic cover letters just are not made to fit the job. Company's are looking to hire real people, with real experience, and real drive which they will throw behind the company. Therefore, a personalized cover letter which conveys these things are the only way to ensure a job interview.
Most of the free cover letters you will find out there are very generic. Their introductions can sometimes include the 5 most fatal words a cover letter can contain ”To Whom it May Concern”. Those words alone will earn any cover letter a trip to the trashcan. A good cover needs to be addressed to a specific person. The first paragraph is always customized for that company you are applying to. A free cover letter is never going to show that you understand the business needs of the company. A free cover letter is never going to be able to introduce you and why you want to work for the company. Only you can do that.
Your cover letter example checklist should also be looking to see if your cover letter example is assertive. Your cover letter needs to be assertive and not passive. Your cover letter should from beginning to end be written so that it grabs the attention of the prospective employer and lands you that job interview. A passive voice is more than likely going to be passed over for a more assertive cover letter that another applicant sent in. So keep the voice of your cover letter to that of assertiveness and end with a request for an interview. Take the initiative to ask for an interview in the end. To do this in an assertive way you need to finalize your cover letter with telling the prospective employer when you will be making a follow up call with them to schedule and interview.
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