Published at Monday, 06 May 2019. Business Card. By Genivee Boisseau.
The humble business card may be one of the most powerful marketing tools you possess, but it is surprising how often this is overlooked. It may be considered an essential item to hand out when you meet potential clients or suppliers, but it seems that most are just forgotten or consigned to the desk drawer along with the rest, collecting dust. But why? Used properly, business cards are the final stage of establishing a relationship that may well be essential to success. If handed to the right supplier or service provider, they could help establish a relationship from which you both benefit. If handed to a potential client, it could be the founding of an account that is the making of the business.
Card holders may be found in all sizes and styles and having one delivers a lot of distinct communiques. Most important, it implies that a business professional cares enough about their cards as well as the message a card communicates, to keep those cards preserved. Card etiquette states that they are kept spotlessly clean and crisp. Distributing a messy or possibly old one sends a message of disinterest not to mention lack of organization and shall potentially terminate a business alliance before it even kicks off.
Early Days – It all started in Europe in the 16th Century, probably in France, when gentlemen used playing cards to write notes on to each other, and such was the acceptance of playing card games as a gentlemanly pursuit that they were accepted as legally binding documents. The note could be an IOU for a debt, a promissory note for money or a business agreement, and were known as Bearer Cards in recognition of the fact that once the card was signed the bearer had a contract in his hand. In 17th Century France the cards then evolved into visiting cards, where they were used to pass general notes and act as general calling cards when gentlemen were out visiting friends and businesses. This evolved quickly in to a form of social etiquette for the gentry and well to do where, rather than just dropping in unannounced, a card was first presented by a servant to check when it would be convenient to actually call in person. The convention spread quickly throughout Europe and calling cards became firmly established as the way to introduce yourself and arrange meetings.
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