Published at Thursday, May 02nd 2019. by Clair Boisson in Business Card.
The first thing you need to do is look for a completely new option. If you try to make some changes to an existing design, you will be unable to come up with something unique, thus your business will suffer in the end. Therefore, start designing your card from scratch in order to explore new ideas and test your creativity. Get some help from professional too, as they will update you about the latest trends. Another thing which needs to be done before designing a business card is a complete survey. However, you should look for bad business cards instead of good examples. This way, you will be able to figure out what ideas have been rejected by the general public. There is no harm in looking at some good options too, but that affects your creativity, as you look to copy those ideas rather than looking for new ones.
A good tip is to use a coloured background. As the majority of business cards are printed on a white background using a different coloured card can really make a card stand out. It will be more expensive but depending on the impression that needs you be created, could work well. Once you have decided what ideas you want to uses, any professional business card printing company will be able to produce the design for you.
Early Days – It all started in Europe in the 16th Century, probably in France, when gentlemen used playing cards to write notes on to each other, and such was the acceptance of playing card games as a gentlemanly pursuit that they were accepted as legally binding documents. The note could be an IOU for a debt, a promissory note for money or a business agreement, and were known as Bearer Cards in recognition of the fact that once the card was signed the bearer had a contract in his hand. In 17th Century France the cards then evolved into visiting cards, where they were used to pass general notes and act as general calling cards when gentlemen were out visiting friends and businesses. This evolved quickly in to a form of social etiquette for the gentry and well to do where, rather than just dropping in unannounced, a card was first presented by a servant to check when it would be convenient to actually call in person. The convention spread quickly throughout Europe and calling cards became firmly established as the way to introduce yourself and arrange meetings.
Some people state that the need for business cards has now gone by and that in the electronic digital time, our own use of a card is passé. The reality is absolutely nothing could be further from the actual truth. Maintaining and sending out a calling card is going to remain a signature of stylishness, elegance and dependability. It of course demonstrates that company personnel are concerned about their career and about the people they are meeting. Acquiring a card is a clear sign that a personal communication is certainly not dead.
Fold-Over: Fold-over cards are great for companies that want to include a little more information in their design than a standard 3.5”x2” will allow. Folded cards are 3.5”x4”, giving you twice as much space as a regular size card. Be creative with your fold-over business cards by using the folded style in your design. Include a die cut on the fold to create a custom shape or die cut one side of the fold. Fold over cards are a unique take on standard cards, but will give you enough edge to stand out from the crowd.
The elements of a business card consist of 1) the style – horizontal or vertical, 2) color – black-and-white cards or color business cards, 3) printing materials – printed on papers, plastic cards or magnetic cards. The most important part of business cards, however, are the information elements of a business card. After all, business cards convey the message you want to pass to your prospects, customers or clients. Effective business cards make a huge difference in your daily interaction with prospects, customers or clients. Many business deals actually begin with the exchange of business cards. Effective business cards send a clear message to your customers about who you are and what your business does. But not all business cards are created equal. When you greet your customers with business cards, you want to impress them with messages that highlight the uniqueness and value of your products or services. If they don't use your services or buy your products today, you want to encourage them to come back in the future.
Quality Counts – The first aspect is the quality of the card itself. If the card is poorly designed and printed on a lightweight flexible board it looks, and feels, cheap. This is the impression it will give of you as a business person. On the other hand, if the design is professional and slick, and printed on a high quality board then when the card is picked up in the future, the card will in turn create an impression of a quality and professionalism. The business card should also be properly proof read before being printed. The best design in the world will count for nothing if there is an error with the phone number or a spelling mistake.
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