Published at Saturday, May 04th 2019. by Nanine Bourdon in Business Card.
Information about the Business – Business information is the focal point for both types of business cards. The information about the business includes business name, brief description of the business, business contact phone number, fax number, physical address and website URL. More and more businesses have official websites for their businesses, but not every business prints the URL on the business cards. Some marketing experts actually believe that the purpose of the business cards is to remind customers to either call you or to visit your website for more information as needed. Website is where they find detailed information about your business. Once we've identified the elements of an effective business card. The design of your business card is only limited by your imagination. You can do business card printing yourself using many different business card templates online or from business card printing software library for common business cards. You'll need professional printing companies if you plan to have a magnetic card or plastic cards.
Adding a QR code is an effective tool in this modern age that allows you to take a photo of the business card using a smartphone. The code in the image will then direct them to your website and serves as a great way to link between your business card and your online presence. Before you print a business card though with a QR code, it is worth considering if this tool is appropriate to your target audience. Transparent business cards are currently trending in advertising and media and they are made of plastic or acrylic and are much more durable than ordinary paper based business cards
Trade Cards – Businessmen soon adopted the social convention for their professional needs, and recognised the potential for advertising their wares and services as well as letting people know where they were. At the time newspapers were limited in their circulation and printing techniques, so no other form of mass advertising was available. By printing a basic map of how to find the shop or business on the cards, they also became the earliest from of business directory. As printing techniques improved through the 18th and 19th centuries, so did the sophistication of trade cards, with ever improving colour and graphic designs, and Trade card production became a major printing industry in its own right. The improvements in printing, however, in turn led to the demise of the trade card. As newspapers and magazines with colours and pictures became cheaper and viable as mass media, they became a much more attractive place for advertising products and services, and by the end of the 19th century trade cards had virtually disappeared. The development of the telephone and changing social attitudes had much the same effect on calling cards with their use also falling out of fashion.
The first thing you need to do is look for a completely new option. If you try to make some changes to an existing design, you will be unable to come up with something unique, thus your business will suffer in the end. Therefore, start designing your card from scratch in order to explore new ideas and test your creativity. Get some help from professional too, as they will update you about the latest trends. Another thing which needs to be done before designing a business card is a complete survey. However, you should look for bad business cards instead of good examples. This way, you will be able to figure out what ideas have been rejected by the general public. There is no harm in looking at some good options too, but that affects your creativity, as you look to copy those ideas rather than looking for new ones.
The humble business card may be one of the most powerful marketing tools you possess, but it is surprising how often this is overlooked. It may be considered an essential item to hand out when you meet potential clients or suppliers, but it seems that most are just forgotten or consigned to the desk drawer along with the rest, collecting dust. But why? Used properly, business cards are the final stage of establishing a relationship that may well be essential to success. If handed to the right supplier or service provider, they could help establish a relationship from which you both benefit. If handed to a potential client, it could be the founding of an account that is the making of the business.
Having a minimalistic design such as one which has been designed using a single colour logos and the use of large amounts of white space or single colour background space. This is considered a fantastic way of giving your card a very stylish feel. To add to this them, your logo can be displayed on the front of a card and your contact details on the back to avoid cluttering the design. There are a large number of associated variants for this type of card design all of which serve to keep the design minimalistic. Having your logo or fonts embossed or raised above the card is a style of finish that gives a very premium effect to your card and elevates your status greatly.In embossed business cards, you can feel the raised effect as you trace your finger over the embossed part of the card.
Pick a card design that's suitable for your own business, industry and individual style. If you might be a funeral service manager, for example of this, you won't want to be captured presenting uv business cards with animated figures on all of them. If you are a technician whose area of expertise is transforming old style, an official, black-on-white linen business card will likely to end up dropped into your closest circular file. When crafting a design, begin with the design and style that best props up business image you intend to project. To provide you with started; here I will discuss five different card styles that you should consider:
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