Published at Thursday, May 09th 2019. by Rush Teyssier in cover letter.
Your free cover letter could be the kiss of death for your resume for many reasons. Cover letters are designed to get you an interview. There are many things wrong with free cover letters that instead of getting you an interview, they end up getting your resume sent to the trash can by a prospective employer. Once a prospective employer sends your resume to the trash can that is it with that company. There are seldom times when you will get a second chance with that company.
Using a resume cover letter template is the quickest way for one's resume to end in the trash pile. A resume cover letter template gives the impression that one is a nameless, faceless, and mindless individual who just wants to get a job, any job. This is not a promising characteristic of a potential employee. A company is looking for an individual which has passion and enthusiasm. They also want an employee who is dedicates to the company and wants to see the company excel. How is one going to convey this to a hiring manager when they are just blanks filled into a resume cover letter template?
A cover letter is as easy to come by as going to ”Google”, or some other search engine, and typing in ”sample cover letter”. There are thousands upon thousands of options out there ready to have information plugged into the appropriate spots and sent out. However, a cover letter like this is generic. The definition of generic is: characteristic of or relating to a class or group of things; not specific. Not specific indeed, that doesn't tell us much. Let's look at a couple synonyms– general, common, nonspecific, no-name. Those aren't very flattering words are they? That is exactly the type of impression a generic cover letter gives. It is a big flashing neon sign that the applicant is generic. It also says to the hiring manager that if the applicant cannot manage to do the work needed to create a personalized cover letter, perhaps they are not committed to doing any work whatsoever.
Free cover letters also address a company in general with a position in which the job seeker will be applying for. Free cover letters never address a specific company with a specific need. You cover letter needs to address the specific company in which you are applying for and it also needs to address their hiring needs. When a prospective employer posts an ad for a position they will list qualifications they are looking for. When you don't address the specific hiring needs that the company has you are showing that you did not pay attention to their job advertisement. Prospective employers look closely at this and when they don't see that you have taken the time to address their needs and how you can fill their needs then they move on to the next applicant.
One of the aspects a cover letter usually lacks, especially for an Intern, is being straight forward. In the past, people have been encouraged not to come across as too forward. A cover letter was recommended to be as passive-aggressive as possible. However, in the current competitive field it is important to be aggressive. An Intern cover letter should come right out and ask for an interview. After all, that is the whole purpose of writing a cover letter right? Aggressive is not a dirty word anymore, and most companies see this in a positive light. If one's cover letter is confident, and a clear declaration, then they are classified as a ”go-getter”.
Another reason your free cover letter could be the kiss of death for your resume is that you are using the same free cover letter for each company you are applying for. Not only have you landed your resume in the trash with one company by submitting a cover letter such as the free one you obtained but you landed your resume in the trash with each place you have applied at. Your cover letter should not only be fresh and unique it must be a fresh and unique cover letter for each place in which you are applying. Never submit the same cover letter to more than one prospective employer. Make sure that you have written a new cover letter that is personalized for each and every prospective employer. This way you can avoid all the reasons why free cover letters could be the kiss of death for your resume.
The answer is simple. They aren't. It is important to move away from using resume cover letter templates and begin using a personalized resume cover letter that makes the hiring manager convinced that one is the right person for the position. It is definitely more work, at least a first, but the process of a personalized cover letter reaps greater benefits. The percentage of positive responses to a personalized cover letter, versus a resume cover letter template, is greater. Thus the amount of resumes a job-seeker has to send out is lessened. This makes the initial work of writing a resume cover letter even out against the traditional job-seeker which uses a resume cover letter template.
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