Published at Wednesday, 08 May 2019. cover letter. By Hilaire Morice.
A cover letter is meant to sell one's expertise and abilities in order to land a job position. By using a generic cover letter, none of an applicant's own personality or passion is included. The applicant may as well be a robot for all the hiring manager could know. Company's aren't looking to hire robots though, and generic cover letters just are not made to fit the job. Company's are looking to hire real people, with real experience, and real drive which they will throw behind the company. Therefore, a personalized cover letter which conveys these things are the only way to ensure a job interview.
Another cover letter template misconception that job seeker have is that when they do create a truly great, fresh and unique cover letter for an prospective employer, they then use that same cover letter for all prospective employers. This first cover letter should only be a template to use to create other fresh and unique cover letters for additional prospective employers.
The purpose of the cover letter is not to highlight your skills, education, or prowess in your field but rather to entice the hiring manger that yours is the resume he or she wants to pay attention to over the many others that have graced his or her desk. You are not likely to do this if your cover letter sounds like all the others that have come his or her way. Make it sound different, add your 'voice' to your cover letter and make sure it is your voice at its best. You want your cover letter to be an interesting and entertaining read that is actually true to who you are. Your personality should fill the page if you are really interested in landing the interview. Of course you will want to make sure you bring your personality along with you when the interview occurs so that they know you are one and the same person that wrote the cover letter.
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