Published at Wednesday, 08 May 2019. cover letter. By Hilaire Morice.
A cover letter is meant to sell one's expertise and abilities in order to land a job position. By using a generic cover letter, none of an applicant's own personality or passion is included. The applicant may as well be a robot for all the hiring manager could know. Company's aren't looking to hire robots though, and generic cover letters just are not made to fit the job. Company's are looking to hire real people, with real experience, and real drive which they will throw behind the company. Therefore, a personalized cover letter which conveys these things are the only way to ensure a job interview.
Free cover letters usually address the letter to sir/madam. Some of these free cover letters also address the cover letter 'to whom it may concern'. Both of these versions are wrong. A cover letter should be addressed to an actual person. This person is usually the contact person listed with the job advertisement. Prospective employers like to see that you care enough to find out the name of the person for whom the cover letter and resume are going to. Most junk mail that people receive ends up in the trash never even looked at. When you do not address your cover letter to an actual person you have made your cover letter look like the same junk mail everyone throws out. The former types of addressing is why your free cover letter could be the kiss of death for your resume.
Again this is another reason why your free cover letter is the kiss of death for your resume.
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