Published at Thursday, 09 May 2019. cover letter. By Fifi Allain.
A cover letter is meant to sell one's expertise and abilities in order to land a job position. By using a generic cover letter, none of an applicant's own personality or passion is included. The applicant may as well be a robot for all the hiring manager could know. Company's aren't looking to hire robots though, and generic cover letters just are not made to fit the job. Company's are looking to hire real people, with real experience, and real drive which they will throw behind the company. Therefore, a personalized cover letter which conveys these things are the only way to ensure a job interview.
A cover letter is as easy to come by as going to ”Google”, or some other search engine, and typing in ”sample cover letter”. There are thousands upon thousands of options out there ready to have information plugged into the appropriate spots and sent out. However, a cover letter like this is generic. The definition of generic is: characteristic of or relating to a class or group of things; not specific. Not specific indeed, that doesn't tell us much. Let's look at a couple synonyms– general, common, nonspecific, no-name. Those aren't very flattering words are they? That is exactly the type of impression a generic cover letter gives. It is a big flashing neon sign that the applicant is generic. It also says to the hiring manager that if the applicant cannot manage to do the work needed to create a personalized cover letter, perhaps they are not committed to doing any work whatsoever.
Free cover letters usually address the letter to sir/madam. Some of these free cover letters also address the cover letter 'to whom it may concern'. Both of these versions are wrong. A cover letter should be addressed to an actual person. This person is usually the contact person listed with the job advertisement. Prospective employers like to see that you care enough to find out the name of the person for whom the cover letter and resume are going to. Most junk mail that people receive ends up in the trash never even looked at. When you do not address your cover letter to an actual person you have made your cover letter look like the same junk mail everyone throws out. The former types of addressing is why your free cover letter could be the kiss of death for your resume.
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