Published at Thursday, May 09th 2019. by Royce Felix in cover letter.
In the thousands of sites mentioned earlier, every one of them will make promises of how their cover letter is a guaranteed way to get an interview. Some of the sites may even promise that their cover letter is so personalized that it will be just like it was written by you. However, that's just not true. Generic cover letters, no matter how ”personalized” the site claim, have a completely different feel than truly personal cover letters. Everyone has different job skills, flaws and strengths, and experience and it is impossible for one generic cover letter to cover all possible angles. Don't fall for the gimmick, and remember the same type of sales pitch which even makes people consider using a generic cover letter is the same type of pitch one needs to use when selling themselves to a potential employer.
The key to landing a job interview, and most likely the position, is writing a clear, concise, and attention-grabbing cover letter. A cover letter should make a statement about the applicant, about their qualifications and skills, and about their enthusiasm about their job. It should say everything in as few of a words as possible. This is where generic cover letters fall short, as well. Generic cover letters use basic, rudimentary words which do not keep the reader's attention or invoke any sort of feeling in them. Writing a cover letter is very much like writing a store in that it has to be compelling, and the word choice is extremely important.
Most of the free cover letters you will find out there are very generic. Their introductions can sometimes include the 5 most fatal words a cover letter can contain ”To Whom it May Concern”. Those words alone will earn any cover letter a trip to the trashcan. A good cover needs to be addressed to a specific person. The first paragraph is always customized for that company you are applying to. A free cover letter is never going to show that you understand the business needs of the company. A free cover letter is never going to be able to introduce you and why you want to work for the company. Only you can do that.
Look at the second paragraph of these free letters. Do they include any highlights from your resume? Do they show how your skills and qualifications match those of the position? Probably not, because the letter is not geared toward any company or position. One of the key functions of a cover letter is to show how you and company are a great match. There is no way a free cover letter that you didn't write is going to get that across. This is the paragraph where you really have the chance to endorse yourself. You want to show the company that you are the solution to their problems. Why would you depend on a cover letter written by a complete stranger to do that for you? Ask yourself this, would you send a stranger in to an interview for you?
What this all boils down to is, take the time to write a cover letter for each particular job. Yes, this is going to be a more involved process but the rewards are going to be greater. Instead of needing to send out one hundred resumes with generic cover letters, there will only be a need to circulate a select number of personalized cover letters. This will allow the ability to choose the perfect job and encourage one to get excited about the potential of the position. It is not about quantity, it is about quality. In general, for every one hundred cover letters one sends out, they will only receive a response to ten percent. This does not mean the response will be favorable either. Between the option of sending out one hundred generic cover letters, with the return response of ten percent, or twenty personalized cover letters with the return response of thirty percent, which seems like the best method? Additionally, with the latter option, the responses are going to be favorable at least half the time.
When applying for an Internship it is important to stand out amongst the crowd. Remember Elle Woods in Legally Blonde and her pink paper resume? While that is just a movie, and colored paper is not recommended, the concept is still the same– Be unique and get their attention. A passionate, and focused cover letter is the key to getting that desired Internship. An internship cover letter should reflect the potential one had has. Most people who apply for an Internship do not have resumes filled with career related experience. It is the cover letter which is going to be the deciding factor.
For the most part cover letter examples are just that, they are generalized examples that can be used by anyone needing a cover letter. So keep in mind that it is only an example and that you can not just change around a few words and send it out as your cover letter. When you send a cover letter out like this you are taking huge risk that your employer has seen the same old cover letter countless times before. As stated above they are looking for any reasons and that means any reason at all.
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