Published at Wednesday, November 27th 2019. by Jules Tanguy in Business Card.
Be Unconventional – Modern Business Card printing means the designs and colours available are virtually unlimited. You must have the relevant details on the cards and you are limited by the standard size, but beyond that, you can be as creative as you like. It's not necessary to be frivolous or outrageous to be unconventional, just use colour and design effectively. If you don't have a flair for graphics, then employ the talents of a professional. If your budget won't stretch to hiring in talent, then spend time looking at examples on the internet. If you type in a query to a search engine you'll find thousands of examples to inspire you, and it is well worth a day or so of your time to get this right. Once you find a design or a picture you want to use, don't be shy of spending a little money if need be to acquire it.
Standard: The standard business card is a 3.5”x2” rectangle with square corners. This is the basic size and style that every printing company prints at a standard price. Due to the ease of printing and cutting standard cards, these are the most affordable option for any business. These are very professional and will show the customer that you are dedicated, qualified and reliable. This is a great option for anyone looking to print a large number of affordable business cards.
It is a fine summer morning and you are in a happy mood. You have just returned from a long and important overseas business trip and you have attended a number of seminars and exhibitions. As you sit down with a cup of coffee your secretary enters and hands you a stiff piece of rectangular paper. She announces that a well-dressed man had come to meet you regarding an important business deal and had left behind his business card. As you glance through the card, you are impressed by the quality of the board used to make the card. What strikes you is the superb color combination the logo and the lettering of the card uses. Your eyes are riveted to the same and you just cannot take them away.
Die cut or unusually shaped business cards are custom made and tend to impress your clients more than standard rectangular cards. Be careful though because if the size is non standard, your they could end up in the bin as they don't fit into a standard business card holder or pocket. Typefaces or fonts should be used intelligently as they can give the wrong or right impression. There are thousands to choose from and one of the most important aspects is to select one that is legible and not too designer of difficult to read.
Recycled: Recycled business cards are perfect for those companies and businesses trying to ”go green.” These are made of 100% post-consumer waste paper and content. Recycled cards look just as amazing as regular cards, but will give you the peace of mind that you are helping save the environment while still using print media. You can print in full color or black and white, and you still receive the same great quality and thickness as a standard card. These are especially perfect for companies that are selling products or services to other businesses to help them ”go green.” You can not go wrong with recycled business cards.
The humble business card may be one of the most powerful marketing tools you possess, but it is surprising how often this is overlooked. It may be considered an essential item to hand out when you meet potential clients or suppliers, but it seems that most are just forgotten or consigned to the desk drawer along with the rest, collecting dust. But why? Used properly, business cards are the final stage of establishing a relationship that may well be essential to success. If handed to the right supplier or service provider, they could help establish a relationship from which you both benefit. If handed to a potential client, it could be the founding of an account that is the making of the business.
Die-Cut: Die-cut business cards are the most unique cards you can have. If you choose to do a die-cut, you can pick from standard die-cuts or pick from one of the die-cuts your printing company may already have. There is also the option of creating your own die-cut, in which you can choose or design any shape for your die-cut that you want to. Depending on the complexity of your design, die cuts can cost anywhere from $50 and up. Your printing company will likely charge you for this die-cut because you will be their only customer to ever use it. This is the most expensive option for business card printing, but it is the best way to have a truly unique card that no one else will have.
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